Decide the right mix of users for your team
Options to fit people and organisations with different data needs
MOST POPULAR
Tableau Creator
Every deployment requires at least one Creator
Discover insights with a powerful suite of products that support your end-to-end analytics workflow.
Includes: Tableau Desktop, Tableau Prep Builder, and one Creator licence on Tableau Cloud.
Tableau Explorer
Explore trusted data and answer your own questions faster with full self-service analytics.
Includes: One Explorer licence for Tableau Cloud.
Tableau Viewer
View and interact with dashboards and visualisations in a secure, easy-to-use platform.
Includes: One Viewer licence for Tableau Cloud.
If you want to host Tableau in your own IT structure, please view the pricing here
Compare Creator, Explorer and Viewer
Govern | Creator | Explorer | Viewer | |
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Govern |
Manage users and permissions
Manage site roles, content ownership and user permissions.
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Curate and share data sources | ||||
Manage content and certify data sources
Manage projects, workbooks and data source certification.
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Author from curated data | ||||
Server administration |
Only available on Tableau Server
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View lineage and impact |
Available with Tableau Data Management
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Available with Tableau Data Management
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Available with Tableau Data Management
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Set data quality warnings |
Available with Tableau Data Management
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Available with Tableau Data Management
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Advanced deployment monitoring |
Available with Advanced Management
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Programmatic content migration |
Available with Advanced Management
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Interact | Creator | Explorer | Viewer | |
Interact | Interact with visualisations and dashboards | |||
Create and share custom views | ||||
Download visualisations as images (.pdf, .png)
Download a snapshot of a visualisation or dashboard as either a .pdf or .png file.
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Download summary data
Download only the aggregate data used by the visualisation or dashboard.
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Download full data
Download the full data set associated with the visualisation or dashboard.
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See data quality warnings |
Available with Tableau Data Management
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Available with Tableau Data Management
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Available with Tableau Data Management
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Consume predictive models from Einstein Discovery |
Available with Einstein Discovery in Tableau
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Available with Einstein Discovery in Tableau
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Available with Einstein Discovery in Tableau
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Collaborate | Creator | Explorer | Viewer | |
Collaborate | Comment on a dashboard or visualisation | |||
Create a subscription for yourself | ||||
Receive data-driven alerts | ||||
Create subscriptions for others | ||||
Create data-driven alerts | ||||
Author | Creator | Explorer | Viewer | |
Author | Edit existing workbooks and visualisations | |||
Create and publish new workbook from existing published data source
Create content starting with an existing data source published to Tableau Server or Tableau Cloud.
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Explore an existing published data source with Ask Data
Explore an existing data source published to Tableau Server or Tableau Cloud with Ask Data.
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Create and publish new workbook with a new data source
Create and share content by connecting to a new data source, including raw data. You're not restricted to existing published data sources.
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Create and publish new data sources | ||||
Create new workbooks based on pre-built Dashboard Starters
Dashboard Starters allow you to connect pre-built dashboards to common enterprise applications.
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Only available on Tableau Cloud
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Prepare | Creator | Explorer | Viewer | |
Prepare |
Create new data flows (.tfl)
Combine, shape and clean data, then save the process as a data flow.
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Edit and modify a data flow (.tfl) | ||||
Export data (.tde, .hyper or .csv) | ||||
Publish and run flows |
Available with Tableau Data Management
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Schedule flows |
Available with Tableau Data Management
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Available with Tableau Data Management
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Monitor flow performance and health |
Available with Tableau Data Management
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Embedded Analytics
Tableau Embedded Analytics runs on Tableau Cloud or Tableau Server, including access to all the APIs and administration you’ll need to integrate Tableau into your own products. Choose from role-based, usage-based or core-based licensing models to fit your data monetisation strategy.
Learn more about Embedded Analytics or Contact Sales for Enterprise pricing and more information.
Tableau Data Management
Enhanced data preparation and governance for Tableau.
Learn more about Data Management or contact Sales for Enterprise pricing and more information.
Tableau Advanced Management
Enable Advanced Management for enhanced manageability, scalability and security in your Tableau deployment.
Learn more about Advanced Management or contact Sales for Enterprise pricing and more information.
Einstein Discovery in Tableau
Easily build, deploy and integrate trusted predictive models into your organisation’s workflows for accelerated decision-making.
Learn more about Einstein Discovery in Tableau or contact Sales for pricing and more information.
+ resource blocks
Use resource blocks to run concurrent Prep flows in your site. Easily add more to scale with your organisation’s needs. Learn more.
Minimum 1 Resource Block required
1 Resource Block can run 1 concurrent Prep flow at a time.
Why teams and organisations love Tableau
Questions about pricing? Contact us, we’re here to help.
Options for everyone
From the individual analyst to everyone across a large organisation, Tableau helps bring analytics to every corner of your organisation.
Easy to start and scale
Tableau reduces the cost to deploy bestinclass analytics and gives you the flexibility to buy what you need, where and when you need it.
Complete platform with no hidden costs
We deliver a complete analytics experience – no hidden costs or additional products required. Understand the price you pay up front, with no surprises.
We invest in your success
Tableau is more than software: with free training, an unrivalled commitment to R&D and a vibrant community of data rock stars, we invest in your success.
Choose an analytics platform that delivers value
Learn about the financial impact of Tableau
Frequently asked questions
Are enterprise prices available?
Yes. Tableau Enterprise subscription plans make it easier and more cost-effective to empower everyone with trusted and governed data, driving greater success at scale and better business outcomes. Contact us to learn more about Enterprise subscription plans.
How do I decide on the right mix of users for my organisation?
Choosing the right mix of Creators, Explorers and Viewers depends on a few different factors. Please read here for more information on this topic.
Why is there a pricing different between Tableau Cloud and Tableau Server?
The initial licensing cost for Tableau Cloud is slightly higher to account for the additional infrastructure we use to host the service. However, many customers see a lower total cost of ownership with Tableau Cloud, because they no longer have to pay for hardware and maintenance expenses.
Do I need to purchase Data Management or Advanced Management for my entire organisation?
No, our add-ons are purchased at a Tableau Server deployment level or a site level for Tableau Cloud.
What if I have fewer than 100 users, can I buy Data Management or Advanced Management?
Yes, you can buy either add-on for a fixed fee. Please contact sales for additional information.